The nationwide search is on! TABASCO® Brand and sandwich maestro Max Halley are calling on professional and home cooks alike to share on social media their tastiest, wildest, most delicious, over the top breakfast sandwich combos into The Battle of the Butty.
From wraps to toasties, if you call it part of the sandwich family then we want to see it!
Sandwich sommelier, author, restauranteur and TV personality, Max Halley is the genius behind Max’s Sandwich Shop, a cult favourite in London’s Crouch End.
Now a regular on Sunday Brunch, Max’s sandwiches all take inspiration from his Six Steps of Deliciousness: hot and cold, sweet and sour, and crunchy and soft.
The Battle of the Butty has three rounds of judging and two divisions. Whether you’re a professional or a home cook, simply follow the below step-by-step guide:
1. Create a video of you making your most exciting breakfast sandwich with a dash or splash of TABASCO® Brand Pepper Sauces and share on either Tik Tok or Instagram:
a. Tik Tok: tag @TABASCOBrand & @LUNCHLUNCHEON with #ButtyBattle
b. Instagram: tag @TABASCO & @LUNCHLUNCHEON with #ButtyBattle
2. Await your review! Max Halley will review submissions, whilst simultaneously trialling as many professionals as possible, posting or duet all reviews on the @LUNCHLUNCHEON Tik Tok channel.
Submissions close on the 21st of November 2021.
Round 1: TABASCO® Brand and Max Halley will begin their tour of restaurants, delis, and Greasy Spoon entries from the 8th of November, visiting key locations across the nation and posting reviews of in-person ‘Pro’ tastings, as well as reviewing finalist ‘Am’ video submissions on his Tik Tok, with those that have a hashtag #finalist on their video by the deadline Sunday 21st November, entering Round 2.
Round 2: You’re a #Finalist! Max Halley (@LUNCHLUNCHEON) will share review videos for each of the Professional & Amateur Division short listers putting it to the people to judge. The top three Pro/Am videos with the most LIKES by Sunday 28th of November will go through to the final round.
Round 3: We’re leaving it entirely up to the Tik Tok community to have the deciding vote! The Top 3 Pro/Am videos to be reposted with a poll and the Most Exciting Breakfast Butty’s being determined by the most ‘Yes’ votes at 9am on Wednesday the 1st of December.
The professional winner will receive £2000 towards capital improvements of their restaurant, with the home cook receiving up to £1000 towards culinary courses OR to eat your way around the nation. Both winners will also take away a year’s supply of TABASCO® Brand Pepper Sauce to #LightThingsUp.
Check out these restaurants across the UK all offering their own limited-edition breakfast butty during the month of November. Tag @TABASCO if you’re visiting!