McIlhenny Company Press Releases

McIlhenny Company Releases Limited Edition
TABASCO® Family Reserve

Exclusive Eight-Year-Old Mash Available to TABASCO® Brand Enthusiasts

TABASCO® Family Reserve Pepper Sauce

AVERY ISLAND, LA, May 2011 – Since its start in 1868, family tradition has remained at the core of McIlhenny Company and its line of TABASCO® brand Pepper Sauce flavors. Throughout the company’s storied history, many traditions have been passed on from generation to generation, including an annual production of an exclusive Family Reserve sauce. Historically available only to family and close friends, this year, a small batch of the special Reserve will be available to the public.

Each year, a portion of the finest peppers grown on Avery Island are hand-selected by members of the McIlhenny family for their superior color, texture and robustness. These special peppers are mashed with a small amount of Avery Island Salt, placed in white oak barrels and aged for approximately three years. Every few years, McIlhenny Company sets aside the selected pepper mash and leaves it to age for an extended period of time – up to eight years – resulting in the private Family Reserve mash. This pepper mash is then blended with premium white wine vinegar, strained and bottled as a small batch of TABASCO® Pepper Sauce.

“From time to time, we produce a limited edition of this full-bodied sauce that is specially packaged and made available to the public,” said Paul McIlhenny, President and CEO of McIlhenny Company, maker of TABASCO® brand Products. “This year, we’re once again very pleased to share a piece of our family’s long-standing tradition with our extended family, Tabasco pepper sauce enthusiasts everywhere.”

Paying homage to the original packaging of TABASCO® brand Pepper Sauce, each bottle of Family Reserve is sealed with green wax and is adorned with a 2011 TABASCO® Reserve medallion certifying its authenticity.

The limited edition sauce will be available exclusively at the TABASCO Country Store® on Avery Island, Louisiana, or www.TABASCO.com beginning in May 2011 at a cost of $24.95 per bottle.

CONTACT:
Jennifer Moore, Email
(212) 679-6600